Brand Identity
An Artfully Displayed Identity for a Contemporary & Refined Japanese Restaurant
Tokkotai brings to Porto a unique journey through the senses. With a privileged location and a sophisticated interior design by Paulo Lobo, Tokkotai was designed to cross every line of expectation - from the explosion of flavours to the music that will beg to be danced to.
Inspired by the spellbinding beauty of this Japanese restaurant's creations, we designed a symbol that has the sophisticated curve of a roll seen from above. Complemented with a black and white colour palette, we endowed mysticism to this exclusive restaurant's identity.
As the brand owners from the start, we created several of the in-restaurant experience touchpoints -- food & drinks menu, uniform, coaster, invitation, chopstick, check cover. We also crafted the launch strategy for their restaurant on Instagram as well as a very simple restaurant website.
WebsiteBrand Strategy
Logo
Visual Identity
Landing Page
Menu Design
Art Direction
Uniform Design
Instagram Curation
Copywriting
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