EVOK

Brand Identity

A Cutting-Edge Identity for Next-Level Networking

EVOK is a social app designed to take networking to a whole new level. Powered by a personal AI butler, it reshapes users' lives by connecting them with the right people, fostering collaborations, and propelling growth.

When we began working on the brand strategy, we had a simple goal: to craft an identity that felt innovative and fresh, but that also conveyed the exclusivity of the app. From the word “Evoke”, meaning “to call forth or up”, we coined the name EVOK, positioning the brand as a way to reach forthcoming success. We made a deliberate choice to keep the visual identity clean and elegant, using accent colours and symbols to infuse the brand with some futuristic elements.

The chosen typography is both simple and robust, forming a distinctive, modern, and sophisticated wordmark. Our thoughtfully curated color palette blends neutral tones like black and off-white with a refreshing blue accent, combining sophistication with a hint of modernity. The result is a unique identity, one that sets EVOK apart in the crowded app landscape.